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Deha Yoga Studio

Branding and brand management

Respect your ‘Soul Vessel’

This yoga studio opened its doors in an effort to support and encourage the exploration of yoga, personal growth, and the practice of increasing self-awareness.

Deha is from the classical Indian language of Sanskrit and loosely translates to our bodies. Maybe more accurate to the spirituality of it, the soul vessel, the physical body that houses our essence. This liturgical language of Hinduism, Buddhism, and Jainism holds deep value to the community and practice of yoga and I felt it appropriate to honor this mythos through the branding process.

Sanskrit naturally possesses strong graphic elements // marry flowing glyphs to flowing movements of yoga in a harmonious logomark.

My "ohm-age" to the ancient practice of yoga and mark making.